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Should I Be Excited About This..?

I mean, I don’t remember an ad for the XBox 360 Pink Controller(was there?). I just saw it at a Gamestop one day and purchased it as an act of brazen rebellion for Alex’s rude “awwwwwww look at the pretty PINK CONTROLLER” remarks.

This ad is wrong. Just wrong. When I got it in my in-box, I stared at it for several minutes and got increasingly uncomfortable as the seconds passed. Why did this make me uncomfortable? Well, I’ll tell ye:

  1. The first thing that came to mind when I saw this ad was a tampon commercial. That’s gross. That’s NOT what I want to be thinking about when I see this ad. That’s NOT what I want to be thinking about when I’m playing video games! Much LESS holding a controller.
  2. A question that came to mind: Has handing a pink controller to your little girl become a right of passage? on her 13th Birthday you give your girl a romance novel,  a box of tissues, a PS3 Pink controller, and a slap on the ass and tell her “now, you are a woman”.
  3. This perpetuates the stereotype that girls like pink and girls like blue. That’s not true. I’ve seen some men wear pink and they look downright sexy.

I feel dirty and I feel like women have been set back a couple of years.  And what the hell was Sony thinking? “Make it PINK and the girls will go GAGA over it.  HEY! maybe we’ll get some more gamers now that the controller is PINK!” .

Am I offended?  Ehhhh..  Am I amused? Yeah,very.    It’s 2010 Sony.  I thought we were beyond this.  What do you guys think?  Am I wrong in this? Am I being dramatic?  Let’s talk!


  1. What a stupid idea, but I bet it sells.

  2. I don't know that it does set the stereo-type back, I know plenty of my friends (who are guys) that would buy this. Hell, I may even buy it myself

  3. This ad angers me. They are all so… HAPPY!! grrrrrr

  4. I am…confused…and… I almost feel like I've been touched inappropriately for some reason.

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